If you are focusing on video-based content development to promote your business online, then good going! Not only do they increase engagement, but they also help you to educate your customers about the new products and services you might be dabbling in. This has a direct impact on your sales and results in enhanced brand recall in a blink of an eye. So, there’s nothing to complain about when we talk about video-based promotions!
However, it’s important to acknowledge that most brands upload their videos on Youtube and they feel that their job is done. No, it’s not! Agreed that it’s the most popular video platform in the world, but there are others that you should try out to promote your brand and to ensure that your videos reach as many people as possible. Here are just some of them:
Vimeo
Vimeo is one of the few competitors that have the potential to give other giants a run for their money. It was launched in 2004 and soon went on to become one of the first video sharing sites to offer HD quality options. As it is ad-free, it runs on an active subscription structure and has around 170 million users at the moment. Who knows, your target audience might just be here!
Now, this is a no brainer. Facebook has more than 16 million users in Australia alone and the platform witnesses 4 billion video views on a daily basis. As people log on to this social media site every hour or so, the probability of your brand’s video being seen by your prospective customers increases manifold when you upload stuff here regularly.
Daily Motion
Upload your videos on daily motion if you want to reach people around the world. This amazing platform has more than 300 active users and is available across the globe in 23 languages. Given that the YouTube market is extremely difficult to crack if you are a newbie, you can start out here to grow a trusted base of followers. And also, people consider this platform as the more serious one as it offers a sea of quality content, unlike many others which focus on quantity instead.
IGTV
Did you know that Instagram has more than 786 million active users? It’s IGTV feature created ripples in the marketing community and as we speak, brands are investing millions to make content that is suitable for the relatively new addition.
If your target audience is in the 18-24 age bracket, then you need to get on to Instagram ASAP because that’s where all the young peeps are! Moreover, people now have low attention spans so it’s best that you upload eye-catching IGTV videos revolving around your brand’s products and services, instead of investing time in text-heavy content.
Now, that you know about the major video platforms that you can use apart from the obvious i.e. YouTube, ensure that you have experts helping you to make the videos. If you are looking for videographers in Brisbane, Australia, then give S.A.M. Production a call today!
