If you are considering creating an explainer video for your brand during this pandemic, then S.A.M production is here to help you out! Here are some tips for you so that you can create highly engaging explainer videos to capture your target audience’s attention:Â
Use the KISS principle
KISS here stands for Keep It Simple, Stupid! You don’t want intricate plots and too many characters in an explainer video that informs the reader more about your products and guides them on how to use it. Don’t use the language of thermodynamics and definitely don’t beat around the bush! Think that you are teaching a child when you are preparing the script.Â
Make it short
An explainer video should ensure that it covers these 4 pivotal fundamentals: The first 20 seconds should be used to introduce the pain point. The next 10 seconds should focus on the solution (i.e. your product or service) while the next 25-30 seconds should be a quick demonstration of how your product or service works. The remaining 10 seconds involves you telling the person to buy the product or getting out a call to action.Â
Remember, time is money. Your customers don’t have the time to see you keep going on and on about how amazing your product is. Instead, they need to know what’s in it for them if they do invest in your services or products. Talk about the benefits they stand to get, not about the product’s specifications!
Build A Story In Video
Instead of using dry facts and stats that don’t resonate with the audience, we believe that you should tell a story that the viewers actually relate with.
For instance, let’s say that your video has a protagonist named James and you seek to promote an energy drink. So, after working hard at a 9-to-5 job, he gets exhausted and doesn’t feel like doing anything else after he returns home from the office.
The solution? Your energy drink! Now, James’ situation is extremely relatable and that is why such a video will drive your target audience to buy your drink, because they face the same issues and would like a solution.
These are three really important things that you should keep in mind while creating an explainer video for your business. Want some help and guidance on how you can actually shoot one that appeals to the tastes of your wider audience? Get in touch with our experts today!
