Did you know that 87% of digital marketers swear by video content? Not only does video content help their clients to gain traction online, but it is also one of the most effective methods to surge ahead of the competition!
Video content is slowly gaining the top spot as the most preferred medium because people are more likely to click on them rather then links to blogs, static ads or websites. Moreover, videos get shared on social media platforms 1200% more than the usual text and images. So, there is no reason why your business shouldn’t go full video this year!
But why do people like video content so much? We will delve into this interesting topic in this blog while talking about why you should totally invest in generating video content for your target audience in 2020:
They are memorable
Videos produce two things at once: movement and sound. When both of these are used in tandem to convey a message that revolves around your brand, people will be more likely to remember the product or service that you’re offering.
Our brain leans more towards video content because that is easier to remember and retain than pages that have a lot of words. After all, it’s more cumbersome to comprehend blocks of text than moving pictures that are put together in the form of a story.
They help you rank on the first page of Google
Let’s face it: social media platforms love video uploads and they will push it towards users as videos are extremely popular. Google too, loves any kind of original activity that helps your customers know more about your business. So when you upload videos, your rankings on search engines are positively affected. The result? More traffic and more leads!
They influence purchasing behavior
People don’t have time to read blogs and articles that go on and on about your product. These on-the-go users prefer to-the-point information. Here, video-based content can come to your rescue because they are really great at communicating marketing messages in a flash and also without sounding too salesy.
Video content is a great money churner because it is more likely to convince customers to use your product or service. Video demonstrations actually help them to know whether what you’re selling is something that they really need in their lives. This is the easier route to catching your target audience’s attention and that is why you should definitely give it a try in 2020!
Want to make an awesome marketing video of your business in Brisbane, Australia? Get in touch with expert digital marketers and videographers at S.A.M. Production today!