Video marketing on YouTube is on a crazy high at the moment but it’s also important to remember that shooting professional brand videos is an art! You can’t expect to go viral as a brand if (1) proper thought is not put behind the video and if (2) the execution is not good enough. While shelling out quality video content is the most important aspect here, finding the right videographer to shoot the video—someone who understands your brand—is equally crucial to your success.

More often than not, brand managers end up with grainy, cringy out-of-focus footage that doesn’t really serve their purpose. If you seek to avert these disasters, then this blog is for you! Read on to know what are the things you should consider before hiring a videographer to shoot something appealing and attention-grabbing:

Don’t just hire them based on the demo reels

Most videographers will route you towards a demo reel of their projects when you connect with them. Yes, demo reels showcase the skills of the videographer; but what does he or she turn up with when they have actual client projects that need to be shot in as few takes as possible? This is the question that needs to be asked.

If you really want to know whether they are skilled enough for the job, then take a peek at the projects that they have completed in recent months. Are they actually as good as they say they are? You will know the answer to this question after you see their actual work.

Video Marketing is the future of the brand success
~ F8 Conclave

Editing is more important than you think it is

A video puts forth a story in the form of visuals and maintaining the story’s continuity from beginning to the end is what the videographer should aim at post shoot. With a number of cameras and different angles being used to shoot the same event, it will be the videography agency’s job to ensure that they snip the video right and use the camera shots artfully. So, make sure that you check out their editing skills as well.

They should be up your alley

Let’s take an example to understand this. If a videographer has only shot corporate employee training videos, then he or she might not be comfortable with shooting a brand promotional video for a bar or say, a night club. Having prior experience in shooting videos in your particular field is always a huge plus.

In addition to this, remember that skimping on production quality and high-definition equipment isn’t really advisable. You might not get the response you previously expected because of this. But this doesn’t mean that you have to empty your wallets to shoot a good video! Get in touch with S.A.M Production and we’ll help you out!